Visionaries' Recommended Reading 3
20080623 by Blogmaster
Creating and Delivering Totally Awesome Customer Experiences
A good handbook for Customer Experience work
Angel Customers and Demon Customers: Discover Which is Which and Turbo-Charge Your Stock
Want to understand how Best Buy left its competitors in the dust? Read this book!
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
Anthony Ulwick's Strategyn organization uses a methodology that's very similar to Patty Seybold's customer-outcome-based Customer Scenario approach, but without the "customer co-design" approach.
Democratizing Innovation
Eric von Hippel's seminal book on user-led innovation. This is the source of the "lead user" concept.
Clued In: How to Keep Customers Coming Back Again and Again
Lew Carbone is the originator of the notion of creating Clues to build the Customer Experiences that will keep your customers coming back for more.
The Man Who Knew Too Much: Alan Turing and the Invention of the Computer (Great Discoveries)
Recently read by Terry Hulbert
Prophet of Innovation: Joseph Schumpeter and Creative Destruction
A Sean Belka "read"
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