Visionaries' Recommended Reading 2
20080612 by Blogmaster
The Real Price of Everything: Rediscovering the Six Classics of Economics
Sean Belka just finished this...
The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment
Scott Allen recommended this book to the Visionaries in our Fall 2007 meeting.
The Ultimate Question: Driving Good Profits and True Growth
Aisling Hassell was the first Visionary to recommend this book about Fred's "Net Promoter" score...
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Aaker is the father of brand strategy. Any customer-centric exec should have his books in their library!
Managing Brand Equity
Another great seminal book from David Aaker, the father of brand strategy.
Open Sources 2.0: The Continuing Evolution
The best book for understanding the customer-driven open source revolution. See, in particular the chapter written by Visionary, Mitchell Baker, the Chief Lizard Wrangler of Mozilla at the time.
Blink: The Power of Thinking Without Thinking
Another great book by Malcolm Gladwell...
The Tipping Point: How Little Things Can Make a Big Difference
A seminal book for any one who wants to start a customer movement.
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