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Understanding Human Communication

Author : Ronald B. Adler Edition : 10 Number of Pages : 496 Publisher : Oxford University Press, USA

Product Description

Now in its tenth edition, Understanding Human Communication continues to build on the widely successful approach--a sophisticated balance of theory and skills--that has captivated more than a half million students and their professors. The best-selling introductory communication book in the field, this classic text has been enriched and streamlined to reflect the latest research developments and to meet the evolving needs of students. It begins with an introduction to the basic elements of communication, providing students with a solid understanding of perception, language, listening, and nonverbal communication. Next, the book guides them through lively sections on interpersonal communication, small group communication, and public address.
Esteemed authors Ronald B. Adler and George Rodman speak to students in language that is both engaging and accessible, offering numerous examples that clearly illustrate concepts in real-life scenarios. Throughout, they draw from the latest media, culture, technology, and scholarship to create a distinctive pedagogy that gives students the tools they need to master--and enjoy--this intriguing and relevant subject.
With its striking visual presentation, comprehensive classroom supplements, and dedicated student-focused pedagogy, Understanding Human Communication continues to enliven classrooms and equip students with effective communication skills that will make a difference in their everyday lives.
New to the tenth edition:
* "Media Room" boxes analyze examples from popular films and television shows, in order to illustrate important communication concepts, from drama (Grey's Anatomy) to comedy (Little Miss Sunshine) to documentary (An Inconvenient Truth).
* "Understanding Diversity" and "Understanding Technology" boxes incorporate new, incisive examples that convey key ideas.
* New and updated coverage of culture and technology is integrated throughout.
* Thought-provoking Case Studies now wrap up each unit, presenting real-life communication challenges that students might encounter on the job, in school, and in personal relationships.
* All-new Sample Speeches include full outlines and commentary from students and the authors.
* The Interviewing Appendix now addresses the needs of students entering the workforce, featuring pre-interview strategies, examples of questions that potential employers may and may not legally ask, and behavioral interviews.
The text is accompanied by a Student Success Manual, an Instructor's Manual and Test Bank, a comprehensive companion website at www.oup.com/us/uhc10, and Now Playing, a vibrant resource (available both online and in print) that examines contemporary films through the lens of communication principles.

Essentials of Business Communication (with www.meguffey.com Printed Access Card)

Author : Mary Ellen Guffey Edition : 8 Number of Pages : 544 Publisher : South-Western College Pub

Product Description

This cost-effective textbook/workbook/handbook presents a streamlined approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a four-in-one learning package: (1) authoritative text, (2) practical workbook, (3) self-teaching grammar/mechanics handbook, and (4) premium Web site (www.meguffey.com). Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Eighth Edition of this award-winning favorite features increased coverage of professionalism, employment communication, and communication technology in the workplace.

Real Estate Lending in the New Millennium: The Sub-prime Market

Author : J. D. Alvarez Number of Pages : 378 Publisher : Red Lead Press

Product Description

This book was designed by the author for persons new to the mortgage lending industry or those simply interested in the field itself. The reader will find that they do not have to read a variety of books to access information from the beginning of the lending process to the end of it. This book will cover all facets of the lending process.

This book was specifically put together in a manner to address what is known as the ''Sub-Prime Market''. With this in mind, the design and flow makes this book conducive to self-education and enables the reader to better understand the principals of the lending process.

The reader will also be able to breakdown formula's used by underwriter's by having practical real use explanations, in addition there will be some background on underwriting practices. The reader will also find explanations on phrase's, forms, acronyms and certain terms that the reader is likely to encounter while working within the mortgage industry.

This information provided will assist the reader in area's such as origination, underwriting, underwriting approvals, the ''closing'' as well as the Secondary Marketing/ Conduit sales process. Other useful information within the book will assist the reader in better understanding contracts, trusts and other legal documents and terms that the reader may directly or indirectly encounter as it relates to the lending process.